Meta Keywords are still important… in Yahoo
I’ve read lots of peoples opinions over the last few months on various forums / blogs etc. that the meta keyword tag is no longer important. To be honest, I would of agreed with them, until I accidentally find out that yahoo still values it.
Even though I previously thought meta keywords were insignificant, when optimising a site, I still included them as I’ve always thought it is good practice. Last month, when doing some ranking checks for one of our clients - Danne Montague King - I noticed that in Yahoo, the site was ranking first for acne specialists, but no where at all for acne specialist!
It was one of those situations where you just think, eh?
The page was more optimised for acne specialists, than acne specialist but one would assume that one letter would not make much difference, after all it didn’t in the google rankings.
When checking through the code on the page I noticed straight away that I had not included acne specialist as a phrase in the meta keywords section. So I added it to the keywords, uploaded the page then what do you know, less than a week later the page had been re-cached and the site was second in Yahoo for acne specialist.
I was quite surprised that Yahoo relied on meta keywords so much. Perhaps I’m looking too much into it, maybe it was just a coincidence, but I personally feel there is some yardage in still using meta keywords, so I would advise all my fellow search engine optimisationers to do the same.
When I get chance, I’ll do some more testing on my theory, then update with the results!
Andrew
Search Engine Marketer









